Best Email Marketing Apps for Ecommerce
Your primary communication channel, and more.
What are the best Email Marketing apps for Ecommerce?
The decision you have to make here is: Do you just want an email provider to send emails or do you want an omnichannel Customer Relationship Management (CRM) platform, or you could be thinking even bigger a "Customer Data Platform" or CDP. These terms are often intertwined, as we discuss in depth in our article on the Best Email Marketing Tools for Ecommerce.
More than likely, what most early stage and mid-market merchants are looking for is going to be a tool that has all the automations and segmentations you could need to get up to email marketing best practices. Including your abandoned cart, abandoned checkout, post-purchase, and retention flows. Then you may also want a tool that works on more than one channel, perhaps bring in SMS (almost always my recommendation for merchants not currently using SMS). Maybe web push as well. It depends on your bandwidth and stage of business.
Finally and most importantly, you need a tool that has a native Shopify integration so that you can ensure it is triggering the automations appropriately. Without this you could be missing up to 80% of your abandoned cart opportunities, yikes.
Omnisend is an omni-channel marketing automation platform that does not only email, but also sms, push notifications, whatsapp, facebook messenger, pop-ups, segmentation, and dynamic Facebook and Google ad integrations. This makes it a truly all-in-one marketing automation solution.
There’s a serious benefit to having all the solutions under one roof, and that’s inter-channel communication. With Omnisend you can setup campaigns that trigger notifications on different channels, and rest assured that they are well timed and improving the customer experience. When you piecemeal multiple apps together, its much harder to do this. You may set up triggers that hit at the same time, I’ve seen situations in which SMS is giving 10% off and push notifications is giving 20% off. That is much less likely to be an issue when you’re creating the automation from one central place.
Privy is an Ecommerce focused pop-up building tool that helps increase your on-site email (and Messenger, and web push) capture and conversion rates with easy to design drag and drop form collectors that work across all browser types - desktop, tablet, mobile, etc.
Spently is a “quick optimization” kind of tool that helps you optimize the easily overlooked notification emails that Shopify automatically sends out to your customers.
What are notification emails? Only the most opened emails you send to your customers… They are things like your order receipt, shipping details, etc.
Spently makes it easy to improve these emails to drive very serious cross-sell and upsell opportunities, and a way to track the ROI of the improvements you’ve made.
As of January 2018, Drip pivoted to be a dedicated Ecommerce CRM, or eCRM, if you will.
The core of their marketing automation is currently in Email, but they also integrate with Facebook ads, and multiple sales and project management tools to extend automation. And they are moving fast into other channels like SMS.
As with any good email marketing software, you can setup product page abandonment and cart abandonment sequences, as well as dozens of other common sequences customized to the users browsing history.
Wishpond is a marketing tool suite that specializes in building lead collection campaigns, optimizing them for virality, and track results. They offer a variety of templated campaigns to make it as easy as possible for you to get started including Refer a Friend, Sweepstakes, Contests, etc. And the best part is that they take successful campaigns developed by their customers and create templates so other customers can replicate that success.
There are 3 main components of the Wishpond platform:
- Email Automation
The campaigns consist of templated and custom built landing pages, pop-ups, emails, etc. for you to try with your audience. All leads are then tracked within the Leads section from when they first are put in touch with you through all subsequent campaigns. You can then create Email Automations for different workflows to help nurture your leads. From cart abandonment to drip campaigns, or creating a campaign based on tags (Example: entered X contest, converted, female), you have the opportunity to move your customers down your sales funnel. Wishpond is like a mini CRM - allowing you to track customers and utilize that data to improve conversions.
Wishpond makes creating and launching campaigns incredibly simple through their drag and drop template builder. It is a very “what you see is what you get” kind of editor, meaning what you see on the backend is how it will appear to customers on the front end. All templates are easily editable allowing you to change text, add or remove different fields, easily replace images, videos, buttons, etc.
Enalito is a product recommendation engine and analytics tool that allows you to take action on customer behaviors through highly segmented and personalized campaigns in retail, on-site, and through email. By utilizing a customer’s browsing history, cart abandonment, purchases, etc., they are able to assess what that customer is most likely to buy. Then they take that information and create a personalized email highlighting those products. And by knowing which customers like which type of product, they can segment emails based on specific products that will only be sent to customers who would be interested.
When should you be investing in
Who is managing these
What are the most important
Still unsure what’s right for you?
to help you find the right tools to grow your store.