Read eCommerce Tech Blogs by 
Vlad Lastovsky

CEO, InAppStory

Bio

Vlad Lastovsky is the CEO and founder of InAppStory, an all-in-one platform for mobile app customer engagement. With extensive experience in digital communication, mobile app engagement, and gamification techniques, Vlad has worked with top global brands to help them drive user engagement through interactive content and personalized experiences. His expertise spans across various industries, including eCommerce, foodtech, financial services, and telecom, and he is dedicated to helping businesses create innovative in-app communication strategies.

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eCommerce Tech Blogs by 
Vlad Lastovsky

Shoppable video or live shopping in 2025? Discover which channel truly drives mobile checkout, boosts sales, and wins over today’s consumers.
Vlad Lastovsky
October 30, 2025
October 30, 2025