All about
PushOwl is a web push notification app that adds a new marketing channel to your acquisition, retargeting, and loyalty strategies.
When opting in, the user does not have to give an email address or any identifiable information to you, it’s a one click opt-in.
Once opted in, you can trigger abandoned cart notifications. If the user purchases, you can send over order information via web push. Through an integration, you can trigger product review requests. And then, of course, you can send out sales blasts, blog posts, and other updates through the web push notification, similar to your email campaigns.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The ability to do out of inventory opt-ins, which almost makes you want to go out of stock on purpose, is crucial to increasing opt-in rates.
The on-screen overlay is another great trick to getting opt-ins where many others cannot.
PushOwl has segmentation capabilities based on all of the data available in Shopify, location, Purchase behavior, and a few other things.
The most important metric to impact is first purchase conversion rate. This is typically done by retargeting push notifications.
By having a user opted in to web pushes, they will also receive update messages and future sales promos.
PushOwl should also help with:
- Repeat purchases
- Success of sales campaigns
- Abandon product situations where the product is out of stock.
- Product reviews.
While having one dedicated marketer to managing PushOwl alongside your other channel marketing activities is most ideal, you can absolutely do it yourself as a solo founder or the main marketer in your company. You can either do the one-time setup and forget it, or you can check back regularly for scheduling sales (and other) promotions.
It should take less than an hour to get setup and moving, and you should check back in monthly, or as often as you have new sales campaigns, new products, or new content to promote.
Web push is a serious conversion booster. Any new and growing store that can dedicate a small amount of time and resources to set up the abandon cart and out of stock notifiers at a bare minimum should use PushOwl.