Insense

Insense is an online platform that helps brands and businesses work with social media content creators, also known as influencers. It makes it easy for companies to find people who can create photos, videos, and posts to promote their products on platforms like Instagram and TikTok. Brands can post what kind of content they need, and creators can apply to work on these projects.

The platform handles the entire process, from choosing creators and managing communication, to reviewing and approving content, and making payments. This saves time and helps brands get high-quality, authentic content made quickly and efficiently.

Insense is useful for businesses of all sizes who want to use social media to reach new audiences and improve their marketing with real, relatable posts made by real people. It’s also a way for creators to find paid opportunities and grow their online presence.

Insense is different from other eCommerce tools because it is designed specifically to help brands easily work with real social media creators. Instead of just offering software for selling products, Insense connects businesses directly with people who can make and share authentic content about their products, like photos and videos for Instagram or TikTok.

The platform makes it simple to find creators, manage projects, approve content, and handle payments all in one place. This focus on content creation and influencer partnerships sets Insense apart from typical eCommerce platforms that don’t offer these services.

Insense can help improve key eCommerce metrics such as conversion rates, customer engagement, return on ad spend (ROAS), and brand awareness. By providing authentic creator content and influencer partnerships, Insense boosts social proof, drives traffic, and increases sales through more effective and relatable marketing campaigns.

Who in a team would use Insense:

Marketing managers, social media specialists, and content coordinators would use Insense. These team members handle influencer marketing, content creation, and campaign management, making Insense valuable for sourcing creators, managing partnerships, and overseeing the production and approval of branded social media content.

How big (or small) a project is setup:

Setting up Insense is a relatively small project. The platform is user-friendly, requiring just account creation, campaign setup, and defining content needs. Brands can quickly start connecting with creators, with minimal technical integration or onboarding, making it accessible for teams of any size.

Insense is great for businesses that sell products online and want to reach more people through social media. It works especially well for brands in fashion, beauty, lifestyle, and health, as well as marketing agencies that manage social campaigns. Small, growing businesses and established companies can both benefit from easy access to content creators and influencers.

However, Insense might not work well for businesses that don’t use social media, offer services instead of products, or face strict advertising rules, like those in medicine or finance. It’s also less useful for traditional companies not focused on online marketing.